My very first crochet pattern book is officially on sale! Seeing this project come to life has been a surreal experience, and I want to take you behind the scenes to share how it all happened. From a cold email to a book deal, here’s the journey that made it possible.
The Podcast Episode That Sparked an Idea
Almost exactly a year ago, I was listening to a podcast featuring Susie Moore and Cathy Heller, two entrepreneurs who built their careers by putting themselves out there.
- Susie started by submitting articles to online platforms, which helped her gain credibility and grow her business.
- Cathy landed music licensing deals by directly asking producers, “What kind of songs do you need?” rather than just sending them music and hoping for the best.
Hearing their stories made me think: How can I apply this to my crochet business? I decided to pitch my patterns—or even an article—since I had a writing background. I knew I needed to put myself out there.
Taking the Leap: Sending That First Email
One Monday night in February 2024, I searched online for crochet magazine editors' contact information. I found three email addresses and sent three tailored pitches introducing myself.
For the first time ever, I typed out:
“Hi, my name is Marcy, and I am a crochet designer from North Carolina.”
That sentence changed everything. The power of claiming your identity is real. By confidently stating who I was and what I had to offer, I opened doors I hadn’t even seen before.
In my emails, I asked:
- What do you need for your next issue?
- Are you looking for specific amigurumi patterns, tutorials, or articles?
- I’d love to help meet any needs you have.
I kept it short, direct, and focused on how I could add value.
The Response That Changed Everything
One editor never replied. One responded within 12 hours. One got back to me a week later.
The first response exceeded all my expectations. The editor not only sent me their pattern submission form but also said:
“I looked at your website and love your designs. I’m also the editor of our pattern books, and if you’re interested, I’d love to see a book proposal from you.”
Wait, what?!
Not only did they publish a magazine, but they also produced pattern books that were sold in big-box craft stores like Michaels, Joann’s, and Hobby Lobby.
She explained the process and I was in awe. Of course, I immediately said yes!
Writing the Proposal
I had three months to submit my book proposal. One night, I sat by the fireplace with a blank sheet of paper, waiting for inspiration. I started sketching six animals, giving them names and little backstories—many inspired by family members because I’m sentimental like that.
Two weeks later, after having close friends review it, I submitted the proposal. I was so nervous, but the next day, the editor emailed back:
“I love it! This is perfect. We’ll review it with our team and get back to you in a few weeks.”
The Green Light
Fast forward to the end of May—the day before my birthday—I got the email I had been waiting for:
“The team loved your proposal, and we’ve got the green light on your book!”
I was over the moon! I spent the summer designing, writing, and photographing the patterns. By the end of July, everything was done and sent off.
In January 2025, I got another email: The book would go on sale March 7, 2025!
The Power of Putting Yourself Out There
One year ago, I was just a crochet designer with an idea. Today, I’m a published author because I sent a cold email. That’s the power of taking action and claiming your identity.
So my advice to you:
- Send that email.
- Put yourself out there.
- Take the risk.
Doors will open in ways you never imagined.
BUY THE BOOK HERE!
