The Launch: Learn to Crochet With Me

The Launch: Learn to Crochet With Me

It was at the craft market in December 2023 when several customers asked me if I taught crochet – I told them no and recommended they watch videos on YouTube, which is how I learned. A month later, I met up with one of those customers to give them a custom order and she also asked if I taught. She told me she wanted to learn from me specifically because she liked my style of amigurumi. Wow, I thought to myself. This is when the true meaning of a brand started to make sense. Simply Hooked was not just a place to find handmade stuffed animals, it was my brand. I was building a community of customers that trusted me.

I struggled with imposter syndrome about teaching – who am I to teach someone? There are so many other teachers out there that are more experienced and probably explain things better than myself. Fast forward to February 2024. I enrolled in a business coaching course and the person leading it talked about building online courses and how that changed her life. [Share your knowledge. Serve others by teaching them a new skill.] It finally dawned on me that I have to do this. 

The spring was an extremely busy and stressful time, so it wasn't until June that I finally set up my recording area and got busy. It was a long and arduous task, to be honest. I filmed hours and hours of content, I wrote and rewrote the curriculum, I edited hours and hours of content, I curated a starter kit, I worked with beta testers to ensure the course's quality, I created a sales page, and did my best to advertise it. This all took about 8 weeks, but viola! Let's Get Hooked is finally up and running, and I'm so thrilled to be able to offer it to my customer base.

If you have a skill that others would like to learn, consider sharing it. The more we know. ❤️

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1 comment

I received my starter kit for $127. Now how to I learn to crochet. I have never purchased anything like this and do not know how or where to start. Please help me.
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Simply Hooked Marcy replied:
Hi Leilani! I’m sorry for the confusion! The day you purchased the starter kit, you should have received an email from Teachable with access to the learn to crochet course, which coincides with the kit. I’ll follow up with you via email, too!

Leilani Sprague

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