🎙️ LISTEN TO EPISODE 9 HERE 🎙️
Selling crochet at craft markets can be an exciting and rewarding way to turn your passion into profit. Whether you're preparing for your first market or looking to improve your sales, these five proven tips will help you maximize your success and create an engaging experience for your customers.
I’ve been selling at craft markets since 2015, and through trial and error, I’ve learned what works and what doesn’t. Here’s what I’ve found to be the most effective strategies for making the most out of your market days.
1. Choose the Right Market
Not all markets are created equal, and selecting the right one can make or break your sales. The biggest mistake I see new vendors make is signing up for any available market without considering if it attracts the right audience.
Craft Markets vs. Farmer’s Markets
- Farmer’s Markets – These attract shoppers looking for fresh produce, local honey, and small trinkets. People come for the atmosphere, not necessarily to spend money on handmade items. While some vendors may find success, crochet typically doesn’t do well at farmer’s markets—except for special holiday markets in December.
- Craft Markets – These are your goldmine. Shoppers at craft markets come specifically for handmade goods and expect to spend money. They value the craftsmanship and uniqueness of handmade products, making them your ideal audience.
Pro tip: Search for local craft markets through Facebook groups like “Craft Vendors in [Your State]” where other makers share upcoming market opportunities.
2. Create an Inviting Booth Setup
A well-organized, visually appealing booth attracts more customers and makes it easier for them to shop. Here are key things to keep in mind:
Use Vertical Displays
- Shoppers are used to looking at eye level. Use shelving, grid panels, or spinning racks to display items at various heights.
- Baskets or crates can work well for smaller plushies—just elevate them to eye level for better visibility.
Choose a White Canopy Tent
- Some markets require white tents, and they provide a clean, bright, professional look.
- Add a pop of color with tablecloths and banners that match your branding.
Table Placement Matters
- A successful booth layout allows for easy browsing. Try placing an 8-foot table at the front with two 4-foot tables forming a U-shape behind it.
- Position eye-catching, fun products in front to grab attention (more on that below!).
3. Sell the Right Products
Some crochet products perform significantly better than others at craft markets. Here’s what consistently sells for me:
Best-Selling Amigurumi & Small Items
- Jellyfish (or “octopus” as customers call them) – My #1 best-seller. I always sell out.
- Pet Fish in a Bowl – A crocheted fish inside a small craft fishbowl with gravel and faux seaweed. People LOVE these.
- Mini Crochet Cactus in Tiny Clay Pots – Great for “plant killers” who love the look of greenery but can’t keep real plants alive.
- Zero-Calorie Crochet Donuts – Labeling them this way makes people laugh, and they’re a great impulse buy.
- Cows – For some reason, people love collecting cow-themed items. I always sell out.
Seasonal Crochet Must-Haves
- Fall: Small plushie pumpkins and scarecrows.
- Christmas: Crochet ornaments and mug cozies.
At Christmas markets, mug cozies sell like crazy. If you use a circular knitting machine for the base and crochet the bottom coaster, they make great giftable items.
4. Offer a Wide Price Range
Most customers spend $25 or less, but having a few premium pieces can bring in higher sales.
Price Point Strategy:
- Low-cost impulse buys: $10-$20 (keychains, ornaments, small plushies).
- Mid-range best sellers:Â $25-$50 (mug cozies, medium plushies).
- Higher-end premium pieces:Â $75-$100 (large amigurumi, lovey blankets).
Bonus Tip: Always accept credit/debit card payments. About 80% of my customers pay this way, and not having a card reader means lost sales. Get a Square reader or Venmo to ensure you can take every form of payment.
5. Engage Customers & Work on Small Projects at Your Booth
Markets aren’t just about selling—they’re about creating an experience. A few simple steps can make a big difference:
- Greet everyone warmly—even if they don’t buy, they’ll remember you.
- Work on a small crochet project while at your booth. Customers love seeing handmade products in action!
- Have a QR code on business cards linking to your Etsy shop or website for future sales.
When people see me crocheting at my booth, they always stop and say, “Oh wow, you’re making something right now!” This often sparks conversation and leads to sales.
Final Thoughts
Selling crochet at craft markets can be fun, profitable, and a great way to connect with customers who truly value handmade work. The key is choosing the right market, creating a standout display, offering a range of products, and engaging with shoppers.
